Elevate Your Lifestyle: Become a Moxie Salon and Beauty Bar Franchise Owner
Are you passionate about the beauty industry and looking to be your own boss? Moxie Salon and Beauty Bar offers a unique opportunity to own a thriving, full-service salon franchise.
Buying a franchise offers a fantastic chance to own a business with support at every stage. The Moxie Salon and Beauty Bar franchise operates in the thriving hair care industry, with a proven track record of success.
But why choose a full-service salon over other models that focus on just one service? It's simply to offer a business that delivers a benefit to its clients and a business model that's not focused on one particular service. Trends come and go! Clients want a business that can deliver all the trends, all the standards, all of the time!
AS A MOXIE FRANCHISE OWNER, YOU'LL BENEFIT FROM:
- A Proven Business Model: Our streamlined operations and proven success formula make it easy to run your salon.
- Comprehensive Training and Support: Our dedicated team provides ongoing training and support to ensure your success.
- A Strong Brand Reputation: The Moxie brand is synonymous with quality, style, and exceptional customer service.
- High-Demand Services: Our full-service menu includes popular services like haircuts, color, styling, extensions, and more.
- Flexible Ownership: Choose the level of involvement that works best for you, from hands-on to more passive.
Join Moxie and start living your entrepreneurial dream.
Speak To a Franchise Development Manager Today!
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About Moxie Salon and Beauty Bar
Moxie Salon & Beauty Bar is more than just a hair salon; it's a lifestyle destination committed to providing exceptional hair care services in a stylish, welcoming environment.
Founded by industry veterans Jennifer and Jamie Dunn, Moxie is built on a foundation of innovation, creativity, and a passion for making people feel beautiful. Our team of highly skilled stylists is dedicated to staying ahead of the latest trends and techniques, ensuring that every client leaves our salon feeling confident and refreshed. Our mission is to empower individuals through the transformative power of hair, providing exceptional services that enhance self-confidence and inspire individuality.
The Moxie Twins' vision for a salon that delivers exceptional hair care has resonated with clients and industry professionals alike. After establishing a successful salon business in the New Jersey tri-state area, they're now offering the opportunity to bring the Moxie Salon & Beauty Bar experience to new markets. With a proven business model and a strong brand reputation, Moxie is an exciting franchise opportunity for motivated individuals looking to own a business.
Unique Service Model
Moxie offers a streamlined business model that simplifies operations. Our comprehensive training and support, coupled with a focused service menu, ensure superior results and client satisfaction. Franchisees can maximize profits while enjoying flexibility in ownership.
Proven Business Model
Moxie’s “Share the Hair” model leverages economies of scale and fosters teamwork among stylists. This unique approach enhances the client experience and drives recurring revenue through innovative membership programs for ultimate client satisfaction.
Training
Moxie provides comprehensive training in brand standards, business operations, and technology. Customized support with ongoing support, regular visits, and guidance helps franchisees achieve sustainable growth and a strong return on investment for long-term success.

The Franchise Opportunity
Running day-to-day operations at a Moxie Salon & Beauty Bar® franchise is simple with our streamlined model. We provide comprehensive operations, stylist, management, and marketing manuals as reference and training tools. Our system focuses on specific services perfected to achieve superior results, fostering brand loyalty and a steady stream of clients.
Our full-service salon model, known as "Share the Hair" capitalizes on economy of scale and proven success within the thriving hair care industry. Client Memberships ensure recurring income and client loyalty. The "Share the Hair" model fosters teamwork, enhancing client experience and satisfaction. Stylists work together as a team instead of servicing their own clients — a game-changer in the industry.
Additional benefits of owning a Moxie Salon and Beauty Bar Franchise:
- Full-service menu including blowouts, tanning, cut, color, extensions, and makeup. Goldwell color, unisex hair cuts, extensions, lashes, makeup, tanning and memberships.
- Minimal tools and materials needed, maximizing profit.
- Option for minimal owner presence post-training, allowing focus on client acquisition and expansion.
- Private label “Get Moxified” products along with the hottest national brands.

Franchisee Support:
Your Path to Success
Preparing franchisees for success is our priority. We offer comprehensive training in Moxie brand standards, business implementation, technology, and exclusive stylist training.
As a Moxie franchise owner, your team will be provided with ongoing continued training to stay on top of the latest trends and keep your booking calendar full. We take pride in the support we provide our franchise owners to help them be successful.
Here’s what you can expect as a Moxie Salon & Beauty Bar franchisee:
- Training and Development: Benefit from comprehensive training programs that cover all aspects of salon operations, from technical skills to business management.
- Ongoing Support: Receive ongoing support and guidance from our experienced team, including assistance with marketing, operations, and staff training.
- Marketing and Advertising: Leverage our proven marketing strategies and resources to attract and retain clients.
With Moxie’s strong support system, you can focus on running your salon and achieving your business goals.
Financial Investment
There are some start-up costs when opening your own Moxie Salon and Beauty Bar franchise. While these will vary depending on location and a few other factors, below is an approximate range.
$750,000
Net Worth
$250,000
Minimum Liquid Capital Available
$156,400.00 to $445,000.00
Estimated Initial Investment
$39,000
Initial Franchise Fee
The Ideal Moxie Franchisee
Moxie Salon and Beauty Bar is seeking passionate and driven individuals with a love for the beauty industry.
To become a Moxie franchisee, you should:
- Possess a strong entrepreneurial spirit: Be motivated and eager to build a successful business.
- Have a passion for the beauty industry: Be knowledgeable about industry trends and have a keen eye for style.
- Have excellent leadership skills: Be able to lead and motivate a team.
- Be financially qualified: Meet the financial requirements for franchise ownership.
If you believe you have what it takes to be a successful Moxie franchisee, please contact us today to learn more.
The Path to Owning a Moxie Salon & Beauty Bar
It’s no surprise that opening a Moxie Salon & Beauty Bar® takes time and work. That’s why we provide you with a talented support team and a highly efficient opening process. On average, it could take six to eight months from the time you begin your journey until the day you open your doors. Below is an outline of the various steps you will encounter along the way.
Step 1: Complete Your Franchise Application
Start the process today by submitting a completed Moxie franchise application via our online link. A representative will review and respond to your submitted application and send you our Franchise Disclosure Document (FDD).
Step 2: Receive a Franchise Disclosure Document
Once you submit an application, a Moxie representative will review and respond to you directly and send over our Franchise Disclosure Document. The Franchise Disclosure Document (FDD) explains the Moxie Salon & Beauty Bar® franchise in detail and includes a sample franchise agreement. After we receive your signed acknowledgement receipt of the FDD, you can begin the discovery process of owning your own Moxie Salon & Beauty Bar®
Step 3: Attend a Discovery Day
You will be invited to a Discovery Day, where you’ll meet the founders and Moxie’s corporate team.
Learn how it all started, the direction the Brand is going and ask questions to become better informed.
Step 4: Due Diligence and Sign Your Franchise Agreement
Moxie’s Franchise Development team will assist you with the research and further learning opportunities needed when making this type of commitment. Conversations with your designated Moxie representative will be essential to your franchise due diligence. Validation calls to franchisees and visiting existing Moxie Salons will also be beneficial.
Upon mutual approval to move forward as a new franchise owner, you will need to give us a non-refundable initial Franchise Fee of *$39,000.00 at the signing of the Franchise Agreement.
Step 5: Secure Your Moxie Franchise Location
Finding a premier location for your business is essential. With help from a Moxie Representative, an authorized broker or your designated regional Moxie representative, we provide assistance in finding and selecting a great location for your Moxie Salon & Beauty Bar®. We are with you every step of the way!
Step 6: Building & Outfit of Your Moxie
With the help of your designated Moxie design representative, the build-out process begins, including site plans and design specifications. Moxie has worked with industry leaders to design your Salon ensuring that each location matches the established brand identity. Your designated Moxie representative will help you with your official construction documents, including mechanical, plumbing and electric plans, as well as assist with vetting a General Contractor, an Architect and any build-out/design questions you may have.
Step 7: Training & Establishing a Marketing Plan
You will attend classroom and practical training at our Corporate Headquarters and at a designated Moxie Salon and Beauty Bar.
Each Franchisee pays into a fund for our National Advertising and a local Advertising fund. The local fund is specific to your Moxie Salon location. We will create an Advertising program for the period commencing one month before opening and continuing for 11 months after opening. During that time you will have a Grand Opening. The Grand Opening fee is collected when you sign a lease and is used with the local advertising fund to pay for the first year’s local marketing. Each year we will create a 12 month local advertising calendar.
Step 7: Open Your Moxie!
*$39,000.00 initial Franchise Fee is for one franchise unit. Multi-unit deals are available at a discount